8 Famous Mascots Of Popular Indian Brands And The Story Behind Them
Mascots have been basic to associate as well as drive the promoting deals for any brand. They are a standout amongst the most indispensable piece of the organization’s vision over the long haul. In the time of online life and digitization, there are a few mascots which made a regularly enduring space in the Indian customer minds.
There are a few logos from a few brands which are never again being used or will be soon wiped out, however not without leaving their mass impression. Let’s view 10 famous Indian brand mascots which and the general population who presented them. This will be fascinating!
1. Parle: ‘Parle G girl’
The girl on the Parle-G packet is Neerja Deshpande of Nagpur. An anonymous Quora post depicts her starting at 4 years 3 months when a artist caught her, which was later denied by Mayank Shah, Group Product Manager at Parle. He demands it was a delineation which was made in 60s by an Everest innovative. It was said that Neerja was caught by her dad when the brand required a child model.
2. Nirma: ‘Nirma Girl’
Nirma was established by Karsanbhai Patel whose brand mascot, the ‘Nirma Girl’, was really his little girl Nirupama! Clad in a white frilly dress, she’s still recollected by all housewives who utilize Nirma’s washing cleanser or powders till date. This mascot was imagined when Gujarat-based ad agency Purnima Advertising and given the size of publicizing around then, she turned into a ambassador.
3. Amul: ‘The Amul Girl’
That girl on the yellow butter packing has fascinating story. In 1966, Amul chose to enroll Sylvester da Cunha Advertising office from Mumbai to promote their brand. Sylvester da Cunha (MD) and Eustace Ferndez (Art Director) made this polka dotted frock wearing girl with blue hair and a high pony. She turned into the ‘Amul girl’.
4. Asian Paints: ‘Gattu’
Gattu was made in 1954 via illustrator RK Laxman. The road kid holding a backet and brush turned into the substance of Asian Paints from 1950-2002. That time, Gattu and his paint brush decorated the dividers with simply paint jars. The adorable character was imagined in 1942 however hit the TV screens just in 1990s. The organization’s new corporate personality had the no spot for Gattu since 2006.
5. Air India: ‘Maharaja’
Air India’s Maharaja has been illustrious with them since 1946! It was made by business chief SK ‘Bobby’ Kooka and Umesh Rao, a craftsman related with J Walter Thompson Ltd. By 2015, this old Maharaja got a makeover. Those hands collapsed in namaskar greeting and that mark turban, turned into a character in the aviation industry.
6. Vodafone: ‘ZooZoos’
The most preferred enlivened animals (thankd to Vodafone) was considered by Rajiv Rao, the National Creative Director of Ogilvy and Mather, and maker of the Pug advertisements too. He made these human body activitys which turned into the USP of the telecom organization as well as for the Indian Premier League break time fun also.
7. Boomer: ‘Boomer Man’
This renowned bubble gum mascot resembles a blue hero which interested the 90’s children. The ‘Boomer Man’ pitched the deals for Boomer as the smash hit biting gum since 1995. It was conveyed to India by Joyca, a candy parlor major from Spain. Ever since, the ‘Boomer Man’ seemed like a friend in need of all to kids.
8. Murphy Radio: ‘Murphy Baby’
Most don’t have a clue about that the Murphy Radio’s unique mascot which was a girl was supplanted by a boy later, who passes by the name Kagyur Tulku Rinpoche. He turned into the Murphy infant who lived in Manali. He was three years of age at the time of the advertisement shoot however was supplanted just when the first infant girl had kicked the bucket. This adorable face pushed the offers of the British organization.